For the re-launch of Spotify's Today's Top Hits social handles, I spearheaded the creation of our launch grid, creating seven bespoke pieces for their top seven artists in seven different art styles. Each is as unique as the artist behind the music, loaded with easter eggs for fans. Done in collaboration with the talented team at Dreambear, all content was created 4x5 and 9x16 safe, and made to loop, to drive repeat views.

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Our strategy was a success: Post Malone, The Weeknd, Miley and Taylor's page all reshared their respective pieces, driving traffic to our new page, with the view count on Reels at 5.5 million.

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I was also responsible for creating a launch video showing the breadth and history of artists featured on the Today's Top Hits playlist while educating the viewer of the rebrand. By using some clever framing and timing, the cover history of every artist and all their covers are featured, while informing viewers of the re-design.

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